What happens when your entire supply chain can't produce your products? When demand outweighs your yearly supply in a mere 3 weeks? This is what happened to Juliana Di Simone and the team at tokyobike throughout the pandemic. tokyobike is an independent bicycle company founded in Japan, and growing rapidly throughout the US and Europe. Based on the concept of Tokyo Slow their bicycles are designed to explore the places we love and call home. Juliana walks us through the highly strategized ethos of their retail operations, how they unified their commerce across online and offline, and how the company is dealing with the overwhelming demand for their bikes this year.